RENAULT TRUCKS
agency fresh britain
RENAULT DIDN’T WANT TO ONLY DOCUMENT THEIR TRUCKS BRAND NEW IN A FACTORY. THEY WANTED TO CAPTURE THE TRUCKS IN ACTION TO SHOW WHAT THEY WERE DESIGNED, DEVELOPED AND BUILT TO DO ACROSS DIFFERENT INDUSTRIES, CLIMATES, COUNTRIES AND CONDITIONS.
FROM A BAUXITE MINE IN GUINEA, TO A BUILDING SITE IN TURKEY, TO THE SNOWY IN RURAL POLAND, WE DOCUMENTED THE JOURNEYS OF TRUCKS AROUND THE WORLD TO SHOW WHAT THEY WERE DESIGNED AND BUILT TO DO, AS WELL AS ALL THE MECHANICS, DRIVERS, ENGINEERS AND EVERYONE WHO IS PART OF THE RENAULT TRUCKS FAMILY.